Introduction
Reason to Be Selected
Highlights:
The competitors, staff and press attending the Open Europeans Helsinki race were offered an exceptionally versatile competition badge. The badge functioned simultaneously as an ID card, food voucher, public transportation pass and access control system. There were almost 1700 badges in use during the two-week race.Details
The basis for the race badge was the public transportation card of the Helsinki Region Transport (HSL). That single card was used as a competitors' ID card, access pass to different racing areas and as a voucher for daily routines such as dining. The same system was also used to register a competitors' status: whether they were at sea or on land.
One of the project's motivations was to test the public transportation card in multipurpose use, and see how it could be turned into more than just a regular travel pass.Data on the race pass was easy to read with the NFC equipped Nokia C7 smart phone. NFC stands for Near Field Communication, and enabled reading data stored on the card just by touching it with the phone. During the competition, there were over 30 000 unique reading instances.
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Lat: | 60.164 |
Lng: | 25.0403 |
Type: | |
Region: | Europe |
Scale: | City |
Field: | Civilian |
City: | Helsinki |